This May, our agency organized its first Masterclass titled “Digital Trends, Advertising and AI: What’s the Prompt?” – an educational event designed to address key questions of today’s digital marketing landscape and provide participants with practical tools to enhance their advertising strategies.
Participants had the opportunity to gain first-hand insights into what defines a strong digital strategy in 2025, how to identify relevant trends, and how artificial intelligence can become a powerful ally rather than a threat.
Our experienced lecturer Zlatko Ganić opened the door for the participants to the most current marketing topics – from effective advertising on platforms like Instagram, TikTok, LinkedIn, Google Ads, and Viber, to audience and competitor behavior analysis, and practical use of AI tools for content creation, automation, and campaign personalization.
The overwhelmingly positive feedback, actionable content, and strong turnout confirmed that the market is in need of a practical, up-to-date, and solution-focused education. This first Masterclass marks just the beginning of our mission to shape professionals ready to tackle the challenges of modern communications and AI through knowledge, experience, and high-quality speakers.
