When one of the most prominent global brands in the world of cryptocurrencies decides to host its first event in Montenegro, we knew the story had to resonate strongly on a local level. That’s why it was an honor to be in charge of PR support for the first Binance Meetup in Podgorica and co-create one of the most successful crypto stories in the region.
More than 300 participants gathered in Podgorica to learn more about the latest trends, products, and Binance’s vision for Montenegro and the Balkans. The event came at a time when the country had recorded the highest volume of crypto trading in the past two years, further fueling public and media interest.
Our PR campaign and support – carefully executed through media announcements, direct communication with the community, and a strong focus on relevant channels – ensured that the message of the event reached far and wide. Most importantly, it brought together a large crypto community, fostering deeper connections.
As always, our goal was not only to tell a story, but to bring it to life. And when it comes to crypto, we knew it had to be relevant and make a powerful impact.
